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About John

 

Career Q&A

What role(s)/title(s) do you want to be hired for?

CFO/VP of Finance
Operating Partner
Integrator

My Experience

Job Title/Role

Industry

Years in Role

Principal CEPA

Small Businesses

3 years

RR Acquisitions

Small Businesses

2 years

President & CFO

Hospitality

11 years

What is your availability?

Contract
Freelancer
Full Time
In Office
Part Time
Remote

My top 3 countries where I'm authorized to work

US
As an outside advisor, I can influence a business but being a part of a team is the only way to build them. I want to work in one business to own real results.

What are the top three things that you like doing the most in your work?

Building and owning the financial engine in a business so owners can dramatically increase their margins, cash flow and value.
Helping business owners to scale the right way so they don’t “grow broke”.
Getting businesses to operate without their owner so they can be more valuable and sell for more money.

What do you see as your strongest skills, and what are your key challenges?

I'm extremely skilled and experienced at finding out where the money in a business is going instead of the bottom line.
I could improve my salesmanship.
B2C businesses with owners that would rather do anything other than learn accounting.
Certified Exit Planning Advisor Certified Value Advisor Quickbooks ProAdvisor

Keywords / Skills

Finance
Analysis
Projections
Business Planning
Operations
Strategic Planning
M&A
Growth
Technology
No
I turned a break-even family business into a professionalized 9 entity hospitality group that regularly cash flowed over $500,000 per year, and all without adding any revenue. Since exiting that business, I became a Certified Exit Planning Advisor and have worked on financial management and strategy for over 100 other small business owners.

John Rodriguez

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